Curriculum vitae
Demi Owodunni
Brand Storyteller & Growth Partner
I partner with brands on storytelling, partnerships and customer growth.
Currently exploring roles in customer success, community and partnerships.
Experience
May 2025 to Present
Whale
Sales & Growth
Driving new business for a fast-growing knowledge and training platform.
- Drove over $1M in ARR since May 2025.
- Exceeded annual revenue target by 200% and reached #1 on the team leaderboard.
- Closed Nestlé, Nespresso, Harvard and the Baltimore Police Department, including my biggest deal to date.
- Formally recognised by the Baltimore Police Department for exceptional support through procurement.
Jan 2023 to Sep 2023
Traact
Senior Account Manager
Led client and community engagement for a growing platform.
- Ran campaigns that drove a 40% surge in lead generation and lifted brand awareness, contributing to a 10% market share gain.
- Drove a 20% increase in project acquisition and a 15% revenue boost within the first quarter.
Jan 2022 to Dec 2022
Luminance
Enterprise Sales
Sold legal AI to General Counsel and in-house legal teams.
- Closed $3.75M in my first year against a $1.7M quota, more than double target.
- Won enterprise accounts such as Koch Industries.
- Navigated complex, senior buying committees across regions.
2020 to 2022
Aurate
Head of Customer Success & Marketing
Led customer success and marketing for a fine jewelry brand, turning customers into advocates.
- Managed Kerry Washington's talent relationship and helped launch the Kerry Washington x Aurate collaboration, boosting media coverage 40%.
- Grew website traffic 25%, social followers 10% and online engagement 15% through integrated campaigns.
- Led customer care and issue resolution, building a community of loyal, repeat customers.
2018 to 2022
Freelance
Community Engagement Manager
Built and managed online communities for clients.
- Managed community engagement across Reddit, Discord, TikTok, Threads and Instagram.
- Reduced client churn 25% by resolving issues and rebuilding trust.